The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Data Visualization / Static
Piquentum St. Vital 2014, label through which nature speaks out
Agency: Studio Sonda / Vizinada
Client: Vinski podrum Buzet Category: Data Visualization / Static
West Marin Review, cover series
Agency: Madeleine Corson Design / San Francisco
Client: West Marin Review Category: Editorial / Magazine Cover Design
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Immersive / Environmental / Outdoor Spaces
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client: Volvo Category: Immersive / Environmental / Outdoor Spaces
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Immersive / Environmental / Outdoor Spaces
AIGA
Agency: Mother Design / New York + Mother / New York
Client: AIGA Category: Motion Graphics / Series
Prison of the Head
Agency: The Nine / Shanghai
Client: Amnesty International Category: Motion Graphics / Series
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Craft / Art Direction - Single or Series
Stain Calendar
Agency: DDB / New York
Client: Cotton Category: Craft / Art Direction - Single or Series
NEW STRUCTURE
Agency: DENTSU INC. / Tokyo
Client: Dentsu Inc. and Ministry of Education of The People's Republic of China Category: Craft / Art Direction - Single or Series
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Art Direction - Single or Series
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Craft / Art Direction - Single or Series
face
Agency: Hakuhodo Inc. / Tokyo
Client: Comexposium Japan K.K. Category: Craft / Art Direction - Single or Series
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All Category: Craft / Art Direction - Single or Series
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Craft / Art Direction - Single or Series
Breaking a Fatal Pattern
Agency: Memac Ogilvy & Mather / Doha
Client: Qatar Islamic Bank Category: Craft / Art Direction - Single or Series
You Eat. They Eat.
Agency: Ogilvy & Mather India / Gurgaon
Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Art Direction - Single or Series
Artquarium
Agency: Ogilvy Group Thailand / Bangkok
Client: Papawin Co., Ltd. Category: Craft / Art Direction - Single or Series
KIMONO WEARING THE RAIN
Agency: TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo
Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Series
Mori Shusui Museum of Art
Agency: Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo
Client: MORI SHUSUI MUSEUM OF ART Category: Craft / Art Direction - Single or Series
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series
Life Pump
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul
Client: SAMSUNG C&T CORPORATION Everland Caribbean Bay Category: Innovation in Design / Immersive Design
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Design / Immersive Design
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Innovation in Design / Immersive Design
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Innovation in Design / Immersive Design
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Promotional / Posters - Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
“Mist-ery" Train / Sea Train
Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client: Willer Trains Category: Promotional / Posters - Series
mt ex singapore
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series
Museum of Contemporary Art Invitations
Agency: Leo Burnett / Toronto
Client: Museum of Contemporary Art Category: Promotional / Posters - Series
KYLE DON'T STOP #NBAVOTE
Agency: Sid Lee / Toronto + M&H / Toronto
Client: Maple Leaf Sports & Entertainment Ltd. Category: Promotional / Posters - Series
Prison of the Head
Agency: The Nine / Shanghai
Client: Amnesty International Category: Promotional / Posters - Series
Made In A Minute
Agency: BBDO / New York
Client: Lowe's Category: Innovation in Design / Digital Design
branding
Agency: Minmin Qu&Qian Jiang / Nanjing
Client: phoenix fine arts publishing.ltd Category: Editorial / Book Layout Design
Li Detach He Attach
Agency: Han Qing Tang Design CO., LTD. / Nanjing
Client: China architecture&building press Category: Editorial / Book Layout Design
The Godfather Notebook
Agency: Regan Arts / New York
Client: Regan Arts Category: Editorial / Book Layout Design
Sixty Years of Taohuawu New Year Prints
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Suzhou Taohuawu Woodblock Year Prints Society Category: Editorial / Book Layout Design
Google Duo - Iconic Duos
Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client: Google Category: Craft / Animation - Single or Series
The Purpose
Agency: Havas / New York + Studio 6 / New York
Client: United States Digital Service Category: Craft / Animation - Single or Series
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client: Lyft Category: Craft / Animation - Single or Series
Monster Stains
Agency: Ogilvy & Mather / London
Client: Unilever Category: Craft / Animation - Single or Series
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Single or Series
The Story of Vans
Agency: Vans / Cypress
Client: Vans Category: Craft / Animation - Single or Series
Martyrs Newspaper – El Salvador
Agency: Underline Studio / Toronto
Client: Underline Studio Category: Editorial / Newspaper Design
PICTURE BOOK WITHOUT PICTURES
Agency: BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO
Client: FUJIFILM Category: Promotional / Booklets, Brochures, & Product Catalogues
cindymode product catalogue
Agency: cindymode / Taipei
Client: cindymode Category: Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Data Visualization / Static
Annual ID:
OS_DE17189M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Data Visualization / Static
Annual ID:
OS_DE17190M
Award:
2017 Design Merit Award
Agency:
Studio Sonda / Vizinada
Client:
Vinski podrum Buzet
Title:
Piquentum St. Vital 2014, label through which nature speaks out
Category:
Data Visualization / Static
Annual ID:
OS_DE17191M
Award:
2017 Design Merit Award
Agency:
Madeleine Corson Design / San Francisco
Client:
West Marin Review
Title:
West Marin Review, cover series
Category:
Editorial / Magazine Cover Design
Annual ID:
OS_DE17127M
Award:
2017 Design Merit Award
Agency:
BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17227M
Award:
2017 Design Merit Award
Agency:
Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client:
Volvo
Title:
Highway Robbery
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17228M
Award:
2017 Design Merit Award
Agency:
NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17229M
Award:
2017 Design Merit Award
Agency:
Mother Design / New York + Mother / New York
Client:
AIGA
Title:
AIGA
Category:
Motion Graphics / Series
Annual ID:
OS_DE17234M
Award:
2017 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Amnesty International
Title:
Prison of the Head
Category:
Motion Graphics / Series
Annual ID:
OS_DE17235M
Award:
2017 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17241M
Award:
2017 Design Merit Award
Agency:
DDB / New York
Client:
Cotton
Title:
Stain Calendar
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17242M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Inc. and Ministry of Education of The People's Republic of China
Title:
NEW STRUCTURE
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17243M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17244M
Award:
2017 Design Merit Award
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17245M
Award:
2017 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Comexposium Japan K.K.
Title:
face
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17246M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17247M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17248M
Award:
2017 Design Merit Award
Agency:
Memac Ogilvy & Mather / Doha
Client:
Qatar Islamic Bank
Title:
Breaking a Fatal Pattern
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17249M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Yum Restaurant Marketing Pvt. Ltd.
Title:
You Eat. They Eat.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17250M
Award:
2017 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Papawin Co., Ltd.
Title:
Artquarium
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17251M
Award:
2017 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo
Client:
TAKASHIMAYA
Title:
KIMONO WEARING THE RAIN
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17252M
Award:
2017 Design Merit Award
Agency:
Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo
Client:
MORI SHUSUI MUSEUM OF ART
Title:
Mori Shusui Museum of Art
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17253M
Award:
2017 Design Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Immersive / Environmental / Ambient Media - Series
Annual ID:
OS_DE17216M
Award:
2017 Design Merit Award
Agency:
Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul
Client:
SAMSUNG C&T CORPORATION Everland Caribbean Bay
Title:
Life Pump
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17287M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17288M
Award:
2017 Design Merit Award
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17289M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17290M
Award:
2017 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17147M
Award:
2017 Design Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17148M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17149M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client:
Willer Trains
Title:
“Mist-ery" Train / Sea Train
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17150M
Award:
2017 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex singapore
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17151M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Invitations
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17152M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17153M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto + M&H / Toronto
Client:
Maple Leaf Sports & Entertainment Ltd.
Title:
KYLE DON'T STOP #NBAVOTE
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17154M
Award:
2017 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Amnesty International
Title:
Prison of the Head
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17155M
Award:
2017 Design Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Made In A Minute
Category:
Innovation in Design / Digital Design
Annual ID:
OS_DE17286M
Award:
2017 Design Merit Award
Agency:
Minmin Qu&Qian Jiang / Nanjing
Client:
phoenix fine arts publishing.ltd
Title:
branding
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17123M
Award:
2017 Design Merit Award
Agency:
Han Qing Tang Design CO., LTD. / Nanjing
Client:
China architecture&building press
Title:
Li Detach He Attach
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17124M
Award:
2017 Design Merit Award
Agency:
Regan Arts / New York
Client:
Regan Arts
Title:
The Godfather Notebook
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17125M
Award:
2017 Design Merit Award
Agency:
T-Change Design Co.,Ltd / Nanjing
Client:
Suzhou Taohuawu Woodblock Year Prints Society
Title:
Sixty Years of Taohuawu New Year Prints
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17126M
Award:
2017 Design Merit Award
Agency:
72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client:
Google
Title:
Google Duo - Iconic Duos
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17273M
Award:
2017 Design Merit Award
Agency:
Havas / New York + Studio 6 / New York
Client:
United States Digital Service
Title:
The Purpose
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17274M
Award:
2017 Design Merit Award
Agency:
Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17275M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Monster Stains
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17276M
Award:
2017 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17277M
Award:
2017 Design Merit Award
Agency:
Vans / Cypress
Client:
Vans
Title:
The Story of Vans
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17278M
Award:
2017 Design Merit Award
Agency:
Underline Studio / Toronto
Client:
Underline Studio
Title:
Martyrs Newspaper – El Salvador
Category:
Editorial / Newspaper Design
Annual ID:
OS_DE17128M
Award:
2017 Design Merit Award
Agency:
BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO
Client:
FUJIFILM
Title:
PICTURE BOOK WITHOUT PICTURES
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17156M
Award:
2017 Design Merit Award
Agency:
cindymode / Taipei
Client:
cindymode
Title:
cindymode product catalogue
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17157M
